![]() ![]() ![]() ![]() He could still be a co-owner in the company and not want his albums to be on it exclusively-as the current state of the music industry suggests, not even the major players know exactly what they’re doing when it comes to streaming. With even Drake out of the exclusives game, West might understandably think Tidal is holding him back commercially. If Kanye wants free rein to compete for chart domination, well, somebody needed to stop Ed Sheeran. It may turn out that this situation is really more about ending the exclusive deal than collecting $3 million. Tidal will probably either pay West or release him from his contract. How is this whole thing likely to shake out? Where all that money is going, Tidal-with its revolving-door management-hasn’t said. You’d think so, wouldn’t you? Earlier this year, Sprint bought one-third of Tidal for a reported $200 million. The case is still working its way through the federal courts.)ĭoesn’t Tidal have $3 million to pay Kanye? (In fact, a fan filed a class-action lawsuit last year on this specific issue, claiming that millions of people were essentially tricked into sharing their personal information with Tidal. West tweeted that the album would “never be on Apple” and “you can only get it on Tidal.” But it is, in fact, on Apple and other streaming services now-and was within weeks of its initial Tidal release. Was The Life of Pablo really that much of a Tidal exclusive, anyway?įair point. Kanye has reportedly been upset with Tidal “for a long time.” During his dramatic final live appearance last year, just before he was hospitalized, he addressed JAY-Z directly: “JAY-Z-call me, bruh. One night on his Saint Pablo tour last year, West said “Tidal/Apple bullshit” meant that “there will never be a Watch the Throne 2.” He also claimed that “some Tidal, some political shit” was the reason why his and JAY-Z’s “ Pop Style” collaboration didn’t appear on Drake’s VIEWS. It’s certainly true that news of this agreement arrives amid speculation about JAY-Z throwing subtle shade at West on 4:44 opener “Kill Jay Z.” And the first letter from West’s lawyers was sent supposedly a month ago, so it presumably could have earned a mention on an album that also managed to refer to Al Sharpton’s recent Instagram selfies. If he were to release something without Tidal exclusivity, then Tidal could feasibly retaliate with their own legal action toward him-and so could begin a courtroom back and forth between what was once hip-hop’s greatest BFF duo. Without it, West seems to thinks his deal for exclusives is done, finished, over. His lawyers have reportedly sent letters to Tidal demanding the money. Wait, what exactly is Kanye doing at this point? If West decides to stream his next album more widely, he’ll be on trend, as usual. Led by the major labels, the industry has started to move away from what they call “windowed” streaming releases. Daft Punk, Jack White, Jason Aldean, J Cole, Jay-Z, Kanye West, deadmau5. 4:44 is actually the exception this year. Revisiting the launch of music streaming service Tidal an ill-judged and. A deeper explanation might be that West simply wants his music to be available on a bigger scale than he can get with a Tidal exclusive. ![]()
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